Keep up with everything Brenda has to offer!
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#028: small change for big financial results
When it comes to getting help from your unconscious mind to make changes in your life, there’s such a thing as dreaming too big. And make no mistake about it, you want help from you unconscious mind. Change is difficult. We need all the help we can get. And since our unconscious mind is, ultimately, what delivers our reality, it’s crucial that the unconscious mind be fully on board with any changes we want to make.
This is true in the realm of finances as well as other areas, but with finances it’s easier to measure.
But what happens if you set a goal — monetary or otherwise — that the unconscious mind doesn’t believe is attainable? If your financial goals seems outlandish, no matter how focused you are, you’re not going to get the support you need from the unconscious mind.
What to do? Stop dreaming big?
No way, José! You know me better than that. Don’t quit your big dreams…
But do put them on the backburner temporarily.
Deciding to make a deliberate change involves marrying the conscious and unconscious minds. You can logically make a decision with your conscious brain, but to get the message into the unconscious mind, you need baby steps — believable, attainable baby steps.
Set a small, believable, achievable goal with a clear deadline. Focus on your goal. Remember, you unconscious mind thrives on repetition. Speak your goal in positive, toward language. Focus on the final step, the task or event that would occur right before the completion of your goal. Internalize that moment so that it’s comfortable and familiiar to your unconscious mind. And then finally, take a step in the direction of your goal.
When you’ve reached your goal, set the next one, and do the process again. Success breeds success. This is how my clients double, triple, and quadruple their incomes.
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Brenda: Hey, there. Welcome to Episode 28 of the Mind Revolution Podcast. I am your host, Brenda Terry. A big, warm thank you to you for tuning in today. Wherever you are and whatever you’re doing, my wish for you, as always, is that things are going well, that you’re feeling good, that life is looking good to you, that you’re having fun, that you’re enjoying the moment, and that overall, life is good.
Things here in Reno are excellent, having a good time, doing some good work, enjoying my people, enjoying all the fun activities that I’m getting to do in the summer. We have a puppy, and he is so much fun and a handful. Yeah.
Today, we’re going to talk about goals, and we’re going to talk about goals in the context of money. It is so much fun to work with people who are achieving their goals and where money comes into play. I love working with people who are coming into my office, and they have big financial goals, and they have big business goals. Then we get in there and do the work, and sometimes, it’s not what they expect.
I have a client, and he is so cool. I love him. He came to me, and we did our initial breakthrough. He was good to go. One of the last things that we do in that initial part of the breakthrough when we’re releasing negative emotions and limited beliefs and we’re identifying strategies and we’re doing some really cool and LP visual techniques, after all of that, I typically finish with some hypnosis.
Then we’ll put a goal in the timeline. Then after that, we just continue to put goals in the timeline.
So he came in with this concept of money that was disempowering when we first started the breakthrough. Part of our breakthrough work was to help him create a shift in the way that he sees money and does money and all things money.
After doing all this work, we were ready to set the goal, and I asked him, “We’re going to put goals in your timeline. Then we’re going to do the work to ensure that the goal happens for you in exactly the way that you want it to happen and that you stay congruent throughout the process so that you can achieve the goal within the time that we set up for this goal.”
So there he is, telling me that what he wants is to make $50,000. I said, “Wait a minute. You’re already making $50,000.”
He’s like, “Oh, no, no, no. I want to make $50,000 a month,” which is fine by the way. I’m all for it. That is great.
I have clients who come in there, and they come in with their financial goals, and sometimes those goals are in the six figures. I’m thinking, “Why so little? Why not go bigger? If we’re going to do the work, let’s just go there.”
For this specific client, knowing where he was coming from and what he had to work on, my question was this: so he’s making about $4,000 to $5,000 a month. So, 4 to 5, not $45,000 a month. Now he wants to make $50,000 a month.
My question to him was, knowing that congruency and being congruent with your goal, being aligned with the goal, being able to focus on your goal to the exclusion of the things that are telling you not to focus on the goal… In other words, sometimes ignoring the environment and just really focusing on the achieving of the goal. Are you on the road to making $50,000 in the next 30 days, knowing that you’ve never done anything even close to that? Are you in any way, shape, or form going to be distracted by the fact that you haven’t made $50,000 yet? In other words, is the not $50,000 going to keep you from achieving the $50,000?
So that’s basically focusing on what you want. Right? So, toward-motivated versus focusing on the thing you’re trying to avoid, which is away-from motivation, which is not making the $50,000. So, as we sat there and we did some work, he checked in, and he’s like, “Yeah. I’ll be distracted. I’ll feel bad if I don’t get to the $50,000.”
Certainly it wasn’t my job to tell him that that’s not what we’re going to do. I just wanted to make sure that he was 100% on board with achieving his goal, knowing that he hadn’t even come close to that before.
So then I gave him my technique for creating a blueprint for success to achieve really, really big goals.
At first, he wasn’t happy because he thought it was too small. So we checked in with his unconscious mind, and at this point in the breakthrough, unconscious minds are like speaking to you like your buds. You can just totally hear them in your head because the unconscious mind is simply all the things that we’ve done over and over again, have repeated so much that they become automatic.
This is the stuff that’s happening inside. It’s running the show in the background. In there is this voice that’s telling you how things really are as opposed to how you want them to be, not as in what they are in terms of possibility, but more in terms of what you believe.
So here we are. We checked in with his unconscious mind. His unconscious mind gave him a different number. Vastly different than the one that he created for himself or that he wanted us to put in the timeline for him. So this is where I gave him my strategy to help my clients achieve really big goals.
That is to achieve little ones and create a blueprint for success.
All of the change work that we do on the second phase of the breakthrough is about creating blueprints and creating a blueprint for success to be more specific. What that means is looking at what it is that you want to have. In terms of your finances, if you’re looking at your life and you’re saying, “You know what? I really want to make more money…”
I know that we’ve been told so many times to focus on that big goal and go get the big goal. I have done enough work with people and with myself to know that when the goal feels out of reach to the unconscious mind, the unconscious mind is simply not going to believe you. It just simply won’t. As a result, it won’t support you.
See, all of the processes inside are automatic. All behavior, all learning, all change is unconscious.
Until it becomes unconscious, we’re simply in the process of learning or adopting a new behavior or changing. So in order to get the cooperation from the unconscious mind and all parts in the brain and the body to support us in making change, a lot of the time what works really well is to do it gently, especially when we’re taking it upon ourselves to make that change. In other words, it’s not something that’s being thrust at us. It’s not something that’s been thrown at us. It’s something that happens as a result of our effort.
Then you’re dealing with a couple of things. You’re dealing with the conscious mind that is designed to be logical and set outcomes and helps you identify that you are not exactly what you want to be and can identify where you want to be. So that’s the conscious mind. There’s creativity there, and that’s where ideas come from.
Then there’s the unconscious mind. The unconscious mind is what stores everything that you’ve done as you’ve always done it. Because it takes so much effort to create change and the unconscious mind operates on the principle of least effort, that means that in order to create change in a way that will allow the unconscious mind to support you, it is only in your best interest to begin creating change that is a little bit smaller. Just to begin with, though.
So for my client, we went from $50,000 a month to about $2,000 more a month in what he’s currently earning. I know that doesn’t seem like a lot. When I talk about helping people double and triple and quadruple their income, a couple of thousand dollars more than they’re making now doesn’t seem like a lot. For him, it was about maybe 30% of what he’s making more of now. This was the goal that the unconscious mind told him, his unconscious mind told him would be attainable and achievable for him. So there we are doing the work.
Now, the purpose of the work in terms of you achieving your financial goals is to lay the foundation for success for yourself so that you can begin to duplicate your efforts. That’s really the purpose of creating these goals.
So you achieve the goal. Come close to achieving the goal. You make it a point to really stay at-cause.
“At cause” means focusing on what you want, which means focusing and achieving that goal. The second part of being at cause is using positive toward-language. That means using language that speaks to what you want, not to what you’re trying to avoid by achieving what you want – two totally different concepts.
The third thing you’re going to do to stay at cause is that you’re going to take action in the direction of that goal, meaning that you’re going to figure out how it is that you’re going to get that and how it is that you’re going to make that happen.
Frankly, a lot of my clients and even for myself, sometimes I don’t know how I’m going to get it. I really don’t.
I just put it out there. I start thinking about it and playing with it and enjoying the notion of it and just kind of have fun with the energy of it. I tell my conscious mind that this is what I want. I focus on that, and then things begin to happen that lead me in that direction.
That’s just simply the reticular activating system at work. That’s just you shifting your focus on the direction of what you want and changing the 50 to 60 bits per second that you process to more toward motivated bits. We know that we process 2 million bits of information per second. That’s the raw data. That’s what’s available. With our focus, we get to choose which 50 to 60 bits come in and the essence of what that is.
So this work is simply focusing, and as a result of that focus work, the 50 to 60 bits begin to align with your focus. That’s all that is. That’s your brain doing that. It’s your brain, and all systems inside that are directing you in the things that you need to do next and next and after that and after that in order to achieve the goal.
So sometimes, we don’t know how we’re going to get there. I just check-in and notice if my goal is congruent with my unconscious mind. My unconscious mind says, “Yes.” Then I move in that direction.
Now if you have a really stubborn unconscious mind because it’s so conditioned to expect something other than what you want, then you’re going to do a lot of work to make that shift. By a lot of work, I really mean days. It’s just going to be you focusing for days and days and days. Then once you feel the focus is fluid and you notice things happening as a result of that focus, then and only then do you start setting financial goals, because otherwise, you’re going to get frustrated.
We want the unconscious mind to be successful. Because remember that your unconscious mind is like a five-year-old. It’s just taking in information. It’s just taking in information from the outside world. It’s taking in information that you’re giving it.
If you’re being very deliberate with your information, then at some point, once it goes in enough, the unconscious mind will begin to internalize that, and at some point, it will generalize it.
At some point, it will just simply be a part of who you are, and it will begin to apply it to all kinds of things.
This is why the blueprint for success is so important. This is why it’s so important to start with small goals. Once you achieve your goal… My definition of achieving your goal, by the way, is if you get 90% there and it’s beyond where you were, then you succeeded.
So when I do that, though, what I do for my clients is that typically we have a goal. We’ll add 10%, and we’ll put that goal in there. So if someone wants to have 30 people at an event that they’re putting together, then I’ll have them put in 33 or 35 people in the timeline, and we’ll set the goal for 35 people present. Then we’ll focus on the 35, and we usually end up getting exactly what we set up for.
That’s how all of this works. And it’s really important and really powerful that when you begin to set those goals — and we’re talking about, typically when we do financial goals with my clients, we do either a couple of weeks to a month. Then once we finish with that goal, then we set another one. Then we can begin to duplicate the effort.
So if for this client we went in there to something like $6,000 or $7,000 and now the next round is going to be something like $12,000 to $13,000. Then we’re going to begin to do the work there. Then after that, you can grow on that.
That’s how you very quickly get to double and triple and quadruple your income. And it only happens when the goal is believable to your conscious and your unconscious mind because ultimately, this is about conscious mind and unconscious mind integration, where you want both of them working in your favor.
The unconscious mind is here to serve you. It’s just doing what you think you want it to do because you’ve done it for so long. So here, it’s about retraining the unconscious mind to begin to make a shift and teaching it that what you want to achieve is now different than what you’ve achieved in the past.
The second point that’s really important in terms of setting goals that feel really achievable is that any type of change creates a stress response. I’ve said this before in several episodes. This is an important point.
Any type of change is going to set off the alarm system in the brain that’s going to say, “We’re in danger. So stop!”
So we want to make sure that we let that puppy sleep and rest while we do our work. That’s why it’s so important to control your state and control your emotions inside.
A lot of the work that I do with my clients on the second phase of the breakthrough is always about state control. It’s always about making sure that the nervous system is calmed down. That it is calm and that it is feeling good, that the stress responses out of the equation, that we’re just simply tending to the nervous system very gently, very lovingly.
And when we do, then we have a greater opportunity of achieving those goals.
It’s like me with my puppy. If I’m mean to the puppy, he’s not going to do what I want. If I’m kind to my puppy and reward him, he’s going to do more of what I want. Not all that I want because he won’t do that yet, but more of what I want, and it’s all that positive reinforcement.
It applies to the unconscious mind as well, which means if we understand that the unconscious mind is you, that means that you’ve got to be kind to yourself in the process. That means that you’ve got to allow yourself to experience the experience of pursuing the goal.
I had a client this week that is in a position at her job where she could make a lot of money, and she has never done that. But she is so there, and now we just finish the first part of her breakthrough, and she was just so excited to get back to her job and start making money.
So in there, we had never done this before. Right? She really wanted to go big with her goal. Her homework was to feel good. That was it.
Focus on the goal.
Focus on the last thing that has to happen that, when it does happen, she’ll know the goal is good, which is, by the way, one of those really important key points in setting goals.
I teach my clients that instead of focusing on the goal being completed, I ask them to focus on the very last step. They’ll know that when this step is completed – like for my client, it’s simply a phone call — so that when she gets this phone call, and she’s going to focus on that phone call and know all the neural weight of this phone call, meaning that she knows everything that this phone call means… So that she’s picking up the phone and hearing what she wants to hear, she’ll know that the moment that happens, she will have achieved her goal.
So that’s an important point here in terms of achieving the goal is, yes, focus on what you want, toward what you want, and then allow yourself to focus on the very last step, not the actual achieving of the goal, but the very last thing that has to happen. Because I have found that when people do that — when my clients do that, when I do that — there’s less pressure on the self for achieving it.
There’s a lot less pressure on the self when we’re thinking about the phone call and what the good news of phone call’s going to get as opposed to the actual achievement of x-amount of dollars made in a week. Very different.
The expectation is different. The notion of it is different to the mind. It’s not so big. It’s a little bit smaller and yet just as powerful because you know that in that very last step, as soon as you make that happen, you would have achieved your goal. That is one of the secrets to goal-getting.
And at the same time, it keeps the nervous system kind of calm, which is what you want. The other reason that it’s important for us to begin to create the blueprint for success and goal achieving when it comes to our finances is that goals have to feel real in order for the brain to play along.
Like we just said, the unconscious mind, in order for it to be like, “Yep. That sounds about right,” it’s got to be in agreement.
If you have lived a life where you have focused on other things that you don’t have and that you’re not getting and how things are unfair, it’s very hard for your unconscious mind to think that you really believe good things happen to you.
So you’ve got to start beginning that change inside, very gently nudging it, keeping the nervous system calm, and just begin having fun with it. Once you do that enough — and it really doesn’t take very long — I have people who change everything in terms of their goals within a week. Sometimes two weeks.
And yes, yes, yes if it takes a long time, maybe it’s a month. But ultimately, it happens all the time. All the time.
So, you begin by setting a small goal. Once you achieve that goal, and you know that in the achieving of it, you’re going to focus on that last step right before that goal becomes reality. So it’s the last thing that has to happen in order for that goal to become a checked-off-the-list, “I did it” type of moment in the goal.
As you do, you’re going to notice that your unconscious mind is going to bring to you all kinds of resources that you’re not aware of. It’s going to bring opportunities. Your unconscious mind is going to open the road as you’re doing the work through the brain, the reticular activating system. Those 50 to 60 bits of information per second are going to begin to pave the way for you in the form of opportunities, in the form of people that you know or that you don’t know, in the form of resources, in the form of information, in the form of being at the right place at the right time.
And as you do, you’re going to prove to yourself how much you can actually accomplish.
This is really powerful stuff.
When we talked about smart goals from the point of view of NLP, we always say that goals are smart because they’re specific and they’re very simple.
It’s really simple stuff.
This is where we don’t go into too much detail because sometimes when we go into the details, we get buried in the details and we totally lose sight of the outcome that we want. So really simple.
Then we want to make sure that they’re measurable, and that they’re meaningful to us so that they mean something, and achieving this is going to simply create a blueprint for success. So we want to know that that’s the meaning behind this work, by the way. It’s always bigger than the actual goal because here, we’re creating a blueprint for you succeeding over and over again.
Then we’re going to know that when that happens, as we’re doing this work that these goals are achievable, and that we can look at these goals and really begin to play with the notion of achieving them as if it’s happening right now. Not the actual achieving of it, but that we can play with that very last step.
And just play with it and have fun with it and really act as if it is happening right now. That’s going to really propel all of your consciousness to achieve the goal.
Then we also want to know that they’re realistic and that they’re really reasonable. That means that it’s something that you know that you can achieve. That when you set the goal, that your conscious mind and unconscious mind are going to be working together to help you achieve it.
We also want to make sure that there’s time involved. So we want to make sure that there’s time and that you know that there’s going to be a due-by-date for this goal.
So keeping them really simple and yet specific enough. Remember, not too many details but specific enough. And also knowing that there’s going to be a due-by-date for the goal and that you are focusing on that. And as you’re focusing on that last step, you are feeling as if this has already happened.
That last step. Not the achievement of the goal but that very last step.
As you do, you’re going to find these resources coming your way. That’s the beauty of it. That’s the beauty of this work. It’s that it’s a very gentle process. It begins to shift momentum. It really seeps into every area of your life afterward.
Once my clients get this process down, they begin to see improvements in every area of their lives because they begin to know set an expectation for things to happen for them. Good things. So good things in their lives. Positive experiences in their lives.
And the more that they do this, the more it happens in every area of life.
When we’re dealing with money, we’re dealing with it all the time, so it’s really easy to get distracted by the lack of money on the way to achieving money and getting money. And it’s easy to get distracted by not having the money that we want while focusing on the money that we do want. And it’s easy to get distracted but not achieving the financial goal on the way to achieve the goal.
So here, the exercise is in focus. And I always tell my clients that at the end of the day, mastery is all about focus. So when you can do this, you’re going to be able to do a lot of other things. It will prove itself to you.
So that is all I have for you today. I am super excited to be here. So happy to be talking about this stuff with you. I wish you successful goal achievement in all areas of life, and especially when it comes to your finances here in the near future. Just do the work, and you’ll see. It’s going to come your way. That’s how it works. It works every time.
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I'm Brenda Terry. I'm a personal development trainer and master coach who works with go-getters like you who want to achieve big results in your business and personal life.
If you're excited and ready to play bigger in business and kill it in life, I help you identify and change beliefs, patterns, and behaviors that aren't supporting your goals so you can make more money, find more joy, better manage relationships, and communicate more effectively.
I'm here to help you make the powerful, effective shifts you're craving- faster than you ever thought possible.