Does seeing that word alone make you cringe?
Maybe it makes you want to run, hide under your desk, or give up and let someone else control your future.
If it does… join the club.
A lot of people feel this way. In fact — I hear from entrepreneurs and sales professionals who feel sleazy, icky, and desperate when asking people to buy from them.
The thing is that selling doesn’t have to feel this awful, and in fact, it can feel (and be) really, really good.